Post by account_disabled on Mar 14, 2024 3:51:18 GMT
The new paid Google search trends according to Merkle's Q1 2017 report Let's find out together what is happening in the field of Google search, with Shopping Ads, Text Ads, Device Bidding and much more. Merkle 's Digital Marketing Report shows how paid Google search trends are constantly growing and Google Product Listing Ads in particular continue to strengthen, even if expanded text ads have yet to experience the expected growth in CTR. Furthermore, an interesting fact is the absence of Bing and Yahoo from the mobile market. Let's now look at some of the trends described by the report. First of all, we can see how spending on Google Adwords ads grew by 21% on an annual basis compared to +19% in Q4 2016.
In particular, the CPC grew by 1% thanks to the contribution of Find Your Phone Number image search, text ads for mobile and ads on Google Maps. However, it is surprising how offers for viewing ads on tablets are decreasing compared to desktops, even though according to Merkle this has allowed investors to better manage offers for different devices since tablets and desktops have been separated. In general, investments on Google Adwords for mobile grew by 51%, for desktop by 12% while those on tablets fell by 23%. Google-annual-growth Consistent annual growth for Google but decline in investments in tablets We also see how PLAs, or Google Product Listing Ads , are growing much faster than text ads, with a 52% click share percentage and spending on Google Shopping that has increased by 32% year-on-year compared to + 12% of text ads. The growth in the volume of mobile views has certainly helped the growth of PLA click share, a growth driven by no-brand queries.
Local advertisements are also growing, especially on mobile, with 19% of all clicks on Google Shopping. In particular, the CTR for LIAs (Local Inventory Ads) is 19% higher than PLAs on mobile and desktop. We conclude with an analysis of the results from Expanded Text Ads (ETAs) since they entered the scene last year. In this case, the growth of the CTR only concerns the ads that are located at the bottom of the page and which are viewed from desktop. Overall, text ad spending grew 12%. Mobile issues for Bing & Yahoo An interesting note is the decline in investments in Bing Ads and Yahoo Gemini which was equal to 14% compared to the previous year and sees the fifth consecutive quarter of decrease in advertising investments.
In particular, the CPC grew by 1% thanks to the contribution of Find Your Phone Number image search, text ads for mobile and ads on Google Maps. However, it is surprising how offers for viewing ads on tablets are decreasing compared to desktops, even though according to Merkle this has allowed investors to better manage offers for different devices since tablets and desktops have been separated. In general, investments on Google Adwords for mobile grew by 51%, for desktop by 12% while those on tablets fell by 23%. Google-annual-growth Consistent annual growth for Google but decline in investments in tablets We also see how PLAs, or Google Product Listing Ads , are growing much faster than text ads, with a 52% click share percentage and spending on Google Shopping that has increased by 32% year-on-year compared to + 12% of text ads. The growth in the volume of mobile views has certainly helped the growth of PLA click share, a growth driven by no-brand queries.
Local advertisements are also growing, especially on mobile, with 19% of all clicks on Google Shopping. In particular, the CTR for LIAs (Local Inventory Ads) is 19% higher than PLAs on mobile and desktop. We conclude with an analysis of the results from Expanded Text Ads (ETAs) since they entered the scene last year. In this case, the growth of the CTR only concerns the ads that are located at the bottom of the page and which are viewed from desktop. Overall, text ad spending grew 12%. Mobile issues for Bing & Yahoo An interesting note is the decline in investments in Bing Ads and Yahoo Gemini which was equal to 14% compared to the previous year and sees the fifth consecutive quarter of decrease in advertising investments.